loreen

We want to know how Loreen started with music. Can you tell us how the path leaded you to the music business? Were there any inspiring people who led you to take the direction into the music scene?

The music business or being an artist was never really the goal for my when I started singing very young. As a kid I was a little bit of a loner and when I first found singing I used to seek out places that had a nice echo or acoustics and where I could be alone. I would just sing  for hours mimicking big voices like Whitney Houston or just chanting ancient melodies from my nomadic roots . It wasn’t until my family convinced me to do something with my voice that it became a professional thing for me.

You will be on Tour soon, after 1,5 year of not to be able to do anything because of the Covid-19, How was that period for you?

Not being able to meet my audience, getting that personal connection and share important moments with them and also with family and friends has been really hard, same as for most people in the world. But I prefer to look at the silverlinings and I believe it has given me some breathing room and a chance to do some work inwards. Reflection often comes very clearly in harder times and I’m super grateful to have had the chance to record and perform some songs in my native language Swedish.

Your song „Euphoria“ was a massive hit around the world, charting in total of 31 countries and receiving gold and platinum status. You represented Sweden with that song at the 2012 Eurovision Song Contest in Baku and won. What’s the meaning of the song for you personally? How would you describe that period of time from todays point of view.

That song represents trusting in your intuition to me first and foremost. Leading up to recording the song and first performing it there where so many opinions saying if you do this or that the song will never work, but I really trusted my intuition and stood my ground and I believe that’s why the performance became so special. Everyone came together, everything felt in sync and that was a truly powerful feeling.

Your album „Heal“ topped the Swedish charts at number one and received platinum status. How would you describe this album, what made the album special to you?

This was my first album I made and that will always be special. I had the chance to work with some really talented producers and collaborators, some of which I still work with today.

You surprised everyone and participated at Melodifestivalen once again in 2017 with „Statements“ which topped the charts in several countries. How did you decide to participate once again and would you consider to return again?

Once again Christer Björkman ( Swedens president of ESC/MELLO) used his special skills in convincing me and I am so happy he did. I decided from the start that I wanted to really make a statement and I used the song and performance to really spread the word on diversity. I think it is one of the most interesting performances I have ever been part of creating.  At the moment I have so many things to do and participating again is not very high on that list.